To see clear, informative, and not just catchy headlines in a newspaper and instantly determine which material should be read first, which should be read over a cup of coffee, and which should be given to a friend to watch - this is the dream of any reader. Alas! Before its implementation is still far away! Moreover, the headlines intended to serve as pointers to the content of the text often turn out to be simply incomprehensible and therefore empty, although with ringing phrases: "Bumper and his father chose the Girl-2000 "(Vech. Moscow. 1999. December 20). Anyone who still decides to read the article will find that it is dedicated to a show that took place on the stage of the Moscow Art Theater. It was on this stage that a boy named Bumper rose, who once tied up an Internet acquaintance with one of the contenders for the title of "Girl-2000". The boy had nothing to do with the election of the main beauty. "Fashion 2000: Kangaroo jump and bows" (Client. 1999. N 50). Under such a confusing title, the reader is "waiting" for an interview with famous fashion designers on the topic of the most relevant details of next year's clothing. Some of these titles are "brilliantly" (according to the authors) provided with abbreviations: "The Prime Minister launched an ICBM." The article refers to an intercontinental ballistic missile (referred to in the title briefly, but not clearly), the launch of which was attended-and not directed at all-by the head of the Russian government (Nezavisimoe Obozrenie. 1999. N 49). " The EBRD has admitted that it has ruined Russia." We are talking about the report of the European Bank for Reconstruction and Development for 10 years (Novaya Gazeta. 1999. December 20-26). "The Ministry of Finance paid off the CSFB". Under this heading is an article about Credit Suisse First page 125 Boston, in the interests of which the first auction of short-term government obligations was organized (Kommersant. 1999. December 18). Materials with such headlines ... Read more