The desire to shake the imagination of the modern reader at all costs encourages the authors of newspaper headlines to resort to techniques that are far from correct and often not entirely ethical. Let's say you're browsing through the latest newspapers and suddenly see a headline: "Zhvanetsky was let down the stairs" (AIF-Moscow. 1999. N 28). Immediately reading the contents of the sensational note, you will be convinced that this is not a threat to the safety of a famous artist, but about ... a doll that Zhvanetsky's colleagues named in his honor. Newspaper headlines that mislead readers about the content of the text, it is logical to call disorienting and they can have several varieties: 1. Headlines with minimal predictability. For example: "The rescue service did not let Shenderovich die "(Coma. truth. 1999. December 24). It is not surprising that such a headline will immediately attract attention. Many, however, will be puzzled to learn that we are talking about the New Year's Eve show " Oh, lucky!", during which Shenderovich called the" Rescue Service of the City of Moscow "several times in order to use the tips of"lady operators of this service". A terrible example: "How to dismember neighbors "(Mk. 1999. 23 Jan.). Even before reading the text, we understand that the word "dismember" is hardly used in the title in the literal sense. Still, many people will be surprised when they learn that the author means "how to settle neighbors", and the publication is devoted to the draft law "On the privatization of residential premises in communal apartments in the city of Moscow". Please note that the headlines that we have combined in this group are associated not so much with the text as with the subtext of articles, and even more often with an out-of-text situation. On the pages of MK and Megapolis-Express, such headlines have become a familiar, one might say, ordinary phenomenon. page 52 2. Headings that represent one of the abstracts of the publication. At the sa ... Read more